Successful businesses have always been innovative. Not all innovative businesses have always been successful.
If you’re a business that wants to foster innovation internally to keep away the disrupters – those you know about and the ones you haven’t yet seen coming your way, you could do worse than starting with the excellent advice in this article. ‘Involve your customers’. It’s a win-win for you, irrespective of whether or not you change anything at all. Either you develop a better way to deliver value to your customers, or you just get to know them better (and they you).
Investing in setting up the programme sends out the right message internally – that you take it seriously. Not only that, you can avoid all sorts of issues down the line, particularly around how to engage with your people and provide them with the right motivation to participate.
Getting employees to innovate products and services that improve the performance of your business requires a structure that involves customers, from an early stage, in your innovation efforts.