I was first introduced to "growth mindsets" as a construct when my kids started school. There were special stickers for the kids, values to be learned and lived and most importantly for me - material that allowed us naive parents who had no idea what the school was talking about, get up to speed.

Reading this article on cultures at work I was reminded of how closely this mirrors the value in the growth mindset thinking.

Sun Tzu said "Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death".

Equally (in the same context) he also said "If, however, you are indulgent, but unable to make your authority felt; kind-hearted, but unable to enforce your commands; and incapable, moreover, of quelling disorder: then your soldiers must be likened to spoilt children; they are useless for any practical purpose."

When it comes to inculcating the right culture at work, it really does start at the top. Try and live up to the values you espouse. Bring together your expectations from people with the example you set. Progression, rewards, recognition - all of it.  Only then does it become culture rather than a recruitment catchphrase. 

If you're like me, you won't always get it right - but if you keep trying, you'll get it right more often than not and isn't that what a growth mindset and growth culture is all about?